Web-Based Radio Station a First at Hilbert
College broadcasting Hawk Radio
- Release Date:
- August 5, 2011
- Matt Heidt, firstname.lastname@example.org
HAMBURG, N.Y. – Hilbert College’s debut this summer of Hawk Radio, a 24-hour Web-based streaming radio station that potentially can be heard anywhere in the world, marks the college’s first campus-wide broadcasting endeavor.
Hosted by Live 365 Radio, listeners can tune in to Hawk Radio, which officially began broadcasting in July, at hawkradio.hilbert.edu. Initially, programming will be music-driven with the goal of adding campus news, sports and talk programs into the schedule as students become involved in the station once the academic year gets underway in September.
Spearheaded by Donald Vincent, Ph.D., assistant professor of digital media and communication, creation of an online radio station at Hilbert was conceived about four years ago at a time when the medium was already well established in the mainstream.
“Web radio has benefitted from the digital revolution as the popularity of mobile devices, like smartphones and iPods, has increased,” said Vincent. “Hawk Radio provides another way for listeners to connect to Hilbert and allows the college to reach a wide audience, from current students to parents to the community. It’s available anytime, anywhere listeners have access to the Internet.”
Christopher Holoman, Ph.D., provost and vice president for academic affairs, emphasized that “Hawk Radio will be a valuable complement to classroom instruction and experience students gain right from their first year at Hilbert in the college’s hands-on media lab.
“Media is a highly competitive field that’s evolved from the traditional outlets we relied on years ago,” he added. “With the new online radio station, we’re providing students a strong foundation and skills in a cross-platform media that will be vital to them in their careers.”
According to Vincent, “Web radio is very cost-effective as it necessitates minimal equipment to broadcast and doesn’t have the upfront costs or requirements of a traditional radio station. We will have the capabilities of producing high-quality programming that gives the college a voice via a media outlet that’s far reaching.”
To start, Hawk Radio is automated to broadcast mostly alternative rock and hip-hop with pre-recorded Hilbert-related announcements interspersed throughout the schedule. When students return to campus for fall classes, the intent is for them to gradually take on the roles of developing programming, serving as on-air talent, and handling station management and operations.
“Under the guidance of digital media and communication faculty, our ultimate goal is for this to be a student-run radio station,” said Vincent. “They will learn everything from the technical aspects of producing a radio show to on-air voice work. It will be a valuable part of the learning experience for students and add to the overall campus culture.”
A diverse selection of music genres are anticipated to be scheduled in the station’s rotation – pop, alternative, hip-hop, R&B, country, classical – and there will be ample opportunities for students to develop and host their own specialty and talk shows.
“It will provide another avenue for the college to get the word out about campus news and for faculty, staff and students to promote their events and efforts,” said Vincent.
While Hawk Radio will be particularly valuable for digital media and communication students, a campus organization for the station will be established that will open up participation to interested students from all majors.
As Holoman noted, the Web radio station “supports Hilbert’s liberal arts mission by providing another creative outlet on campus that will help build more well-rounded students who are actively engaged in the learning process.”
Hilbert College, located in suburban Hamburg, N.Y., south of Buffalo, is a private four-year college founded in 1957 in the Catholic Franciscan tradition. With nearly 1,100 students, Hilbert is a dynamic Western New York college that offers career-focused majors, including one of the top criminal justice programs in the region, and more than 50 minors and concentrations. The college’s engaging, student-centered campus community offers numerous leadership, internship and service learning opportunities from which students launch successful careers while making positive changes in their communities. Hilbert has expanded its academic offerings with the college’s first graduate programs, one a master’s in criminal justice administration and the other a master’s in public administration, and new Accelerated Degree Programs geared to adult learners.