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There are four concentrations available to the communication studies major; each one is designed to prepare you for a career and/or graduate school within the ever-expanding field of communications.
Integrated Marketing
In the world of business today, it is not enough to know marketing, finance, or advertising. Rather, professionals must have knowledge of previously separate areas, such as business, public relations, marketing, technology, and ethical concerns in order to succeed. This concentration is based upon graduate programs in the new and exciting field of integrated marketing, and is designed to prepare you to compete in this new world of business, or to enter a graduate program in integrated marketing, business, marketing, advertising, or technical writing.
Integrated marketing students are required to take 12-15 credit hours in the following areas:
| COM 261 | Concepts of Integrated Marketing (3) |
| COM 344 | Public Relations Writing (3) |
| COM 362 | Integrated Marketing Research (3) |
| COM 460 | Persuasive Campaigns (3) |
| Two electives | (300 level or better) |
Interpersonal and Organizational Skills
The exciting area of interpersonal and organizational communication capitalizes on the obvious connection between communication and psychology. This interrelation forms a solid foundation for careers in management, human resources, and personnel relations. It can also provide a foundation for graduate work in business, counseling and psychology.
| COM 230 | Introduction to Organizational Behavior |
| PSY 305 | Interpersonal Communication and Effectiveness |
| SOC 306 | Cultural Diversity |
| PSY 408 | Organizational Psychology |
| Two electives | (300 level or better) |
Media Arts
Hilbert has a state-of-the-art digital media production facility that is available to all students enrolled in creative courses offered by the communication studies program, including modern non-linear editors, portable hard drives that are lent to students, a steadicam style camera positioning unit, 24 digital film/video cameras, audio recording equipment, lighting equipment, and a full suite of creative software.
In this concentration, you'll learn both the necessary practical skills and the important theoretical framework to pursue any number of exciting and diverse careers in the area of media production, including broadcasting, film and video production, and video editing. This concentration also prepares you for graduate work in film and video production as well as film studies.
| COM 242 | Scriptwriting (3) |
| COM 275 | Video Production (3) |
| COM 375 | Video Post Production (3) |
| COM 475 | Advanced Video Production (3) |
| Two elective | (300 level or better) |
Media Writing
The field of media writing is a diverse and growing one. This concentration prepares you to enter careers in public relations, advertising, development, and journalism. In addition, you will be well prepared for graduate work in journalism or technical writing.
| COM 242 | Script Writing (3) |
| COM 243 | Journalism I (3) |
| COM 344 | Public Relations Writing (3) |
| COM 348 | Advertising Writing (3) |
Two electives
| (300 level or better)
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Other Minors & Concentrations
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