The Marketing & Communications Department is responsible for the visual marketing and identity of the college. We also coordinate all print projects to facilitate estimates and production.
From banners and billboards, to print and electronic advertising, publications, posters, invitations and more, Marketing & Communications manages all these services --- campus wide.
The college’s wordmark and graphic standards are available online, but we can provide help using the college’s wordmark on any publication, apparel or item for sale or distribution.
Photography and videography visually tell the Hilbert College story. Both are powerful marketing tools that build brand and reputation awareness to the college’s important constituents. Our video and photography are purposeful and, generally, story driven. Coverage of campus events cannot always be accommodated.
Our marketing area creates engaging campaigns to support the Hilbert College Strategic Plan, enrollment initiatives, and sustain the Hilbert College brand and image. We promote awareness by utilizing a wide range of tactics and techniques as well as use available market research to help determine the best strategy to reach your target audience. Our mission is to promote, maintain, and enhance the image of the College.
Marketing & Communications is here to help you, but before making a request, you should have a general sense of your project’s scope – will you need writing, design and/or photography, what format will best suit your objectives (brochure, booklet, postcard, other), what is your overall budget and when do you need delivery. The creative and production process can take anywhere from several weeks to many months.
As content clarifies and promotes the college’s brand position and supports our strategic goals, Marketing & Communications provides professional writing and editing services for publications produced by all college departments and offices as needed. The writing style guide is available online.
Print publications include: Hilbert College Magazine (alumni magazine), admissions pieces, newsletters, etc. Publications are available online.
Marketing & Communications produces the online newsletter Hilbert Weekly, which is delivered weekly to faculty and staff. We also produce external blog/news sources Hilbert Today and Hilbert CommUNITY, which are targeted to current and prospective students.
We also assist in the development of publications for special events required by the college and various departments. Marketing & Communications facilitates crisis communications, via social media and on the Web site.
Marketing & Communications coordinates media relations for the college and is the main liaison for news bureaus and reporters seeking information or experts for stories they are working on. The office sends out press releases to constituent and news outlets to inform, pitch stories and publicize news, programs, and events. The office also serves as chief media contact for day-to-day news on campus and acts as the voice of the college in the event of an emergency.
Web services provides creation and development of Web content, Web design and Sitefinity content management use and training. Web Services manages the college's website, assists with web communication strategy, and offers technical and graphic design solutions. We also maintain the official social media sites of the college: Facebook, Twitter, Vimeo, YouTube, Instagram, LinkedIn, Google+ and more.
The Marketing & Communications Department handles Hilbert College licensing. Any and all licensing agreements are executed by the Marketing & Communications Department, including those that apply to legally protected logos and wordmarks for Hilbert College departments, including, but not limited to, athletics, institutional advancement, and adult & grad.