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  • Home/
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  • Marketing & Communications

Office of Marketing & Communications

The Marketing & Communications Department is responsible for the visual marketing and identity of the college.

Our marketing area creates engaging campaigns to support the Hilbert College Strategic Plan, enrollment initiatives, and sustain the Hilbert College brand and image. We promote awareness by utilizing a wide range of tactics and techniques as well as use available market research to help determine the best strategy to reach your target audience. Our mission is to promote, maintain, and enhance the image of the College.

Marketing & Communications is here to help you, but before making a request, you should have a general sense of your project’s scope – will you need writing, design and/or photography, what format will best suit your objectives (brochure, booklet, postcard, other), what your overall budget is and when you need delivery. The creative and production process can take anywhere from several weeks to many months. All design projects (collateral material) will require Vice President approval before planning and design can begin.

Creative Print & Design

The Marketing & Communications Department is responsible for the visual marketing and identity of the college. We also coordinate all print projects to facilitate estimates and production.

From banners and billboards, to print and electronic advertising, publications, posters, invitations and more, Marketing & Communications manages all these services --- campus wide.  All design projects (collateral material) will require Vice President approval before planning and design can begin.

The college’s wordmark and graphic standards are available online, but we can provide help using the college’s wordmark on any publication, apparel or item for sale or distribution.

Order Business Cards

Multimedia

Photography and videography visually tell the Hilbert College story. Both are powerful marketing tools that build brand and reputation awareness to the college’s important constituents.  Our video and photography are purposeful and, generally, story driven.  Coverage of campus events cannot always be accommodated. 

Employee Headshots

Offered twice a month, Hilbert employees can get their headshots taken on select Tuesdays and Wednesdays from 10 am - 2 pm. Sign-up to get a session booked. 

Communications Services

As content clarifies and promotes the college’s brand position and supports our strategic goals, Marketing & Communications provides professional writing and editing services for publications produced by all college departments and offices as needed. The writing style guide is available online.

Print publications include: Hilbert College Magazine (alumni magazine), admissions pieces, newsletters, etc. Publications are available online.

Marketing & Communications produces the online newsletter Hilbert Buzz.

We also assist in the development of publications for special events required by the college and various departments. Marketing & Communications facilitates crisis communications, via social media and on the Web site.

News Services

Marketing & Communications coordinates media relations for the college and is the main liaison for news bureaus and reporters seeking information or experts for stories they are working on. The office sends out press releases to constituent and news outlets to inform, pitch stories and publicize news, programs, and events.  The office also serves as chief media contact for day-to-day news on campus and acts as the voice of the college in the event of an emergency. 

Submit a News Story

Web Services

Web services provides creation and development of Web content, Web design and Sitefinity content management use and training. Web Services manages the college's website, assists with web communication strategy, and offers technical and graphic design solutions. 

Social Media

We also maintain the official social media sites of the college: Facebook, Twitter, Vimeo, YouTube, Instagram, Snapchat, LinkedIn, and more.

 

Licensing

The Marketing & Communications Department handles Hilbert College licensing.  Any and all licensing agreements are executed by the Marketing & Communications Department, including those that apply to legally protected logos and wordmarks for Hilbert College departments, including, but not limited to, athletics, institutional advancement, and adult & grad.

 Helpful Links

View our helpful documentation and request marketing and design assistance with your project, campaign, promotional content, and more! 

Submit a TicketReserve Rooms: Internal

Brand Identity

Brand Kit View our Guides Visual Identity

Internal Employee Functions

 Order Business CardsSchedule a Portrait

Contact Us

Hilbert College
Office of Marketing & Communications
Bogel Hall
5200 South Park Ave.
Hamburg, NY 14075
Carrie Brittin  
Director of Digital & Web Experience
Bogel Hall, 120B
cbrittin@hilbert.edu

Shelby Russell
Director of Creative Services
Bogel Hall, 120C
sbraidich@hilbert.edu

Christina Stannard
Director of Conference & Events
Bogel Hall, 120A
cstannard@hilbert.edu

Hilbert News

Hilbert Buzz
This newsletter serves the faculty and staff to keep them informed of important announcements, events, and initiatives.

News Feed

Hilbert College Board of Trustees Signs Definitive Agreement to Acquire Valley College

Jan 25, 2023

HAMBURG, N.Y. – The Board of Trustees of Hilbert College, a Catholic Franciscan college based in Hamburg, New York, has signed a definitive agreement to acquire Valley College, a career-focused college with campuses in West Virginia and Ohio. This acquisition supports Hilbert’s strategy of extending its Franciscan mission, growing enrollment, and providing greater social mobility for students of all ages. Together, the colleges will serve more than 2,000 students across New York, West Virginia, and Ohio in traditional and online programs.

“This is an important step forward in Hilbert’s strategic plan, strengthening both institutions,” said Laurie Boreanaz Carra ‘81, Chair of the Board of Trustees of Hilbert College. “The breadth of programs, modalities, and locations across Hilbert and Valley College position them both to thrive.”

“We’re excited about what this move means for our students and communities,” Hilbert College President Michael Brophy, PhD added. “The more than 2,000 learners that Hilbert College and Valley College serve will immediately benefit from expanded opportunities.”

Under the auspices of Franciscan Services, a new nonprofit entity, the two colleges will operate independently, contributing to each other’s vitality within their accreditors’ policies as separate colleges. Immediate plans between the two colleges include the establishment of transfer articulations in their respective online degree programs and the sharing of best practices.

In addition, Franciscan Services will begin to review consortium-like efficiencies that the colleges could achieve through shared services agreements.

“Through this strategic acquisition, both Hilbert College and Valley College are leaning into the changes affecting higher education, including declining high school graduation rates, increasing workforce development needs, and regional and national higher education trends,” Valley College President Tony Palmieri said.

“Catholic institutions have to be creative and proactive in a highly competitive market, especially in the northeast,” Association of Catholic Colleges and Universities (ACCU) President Rev. Dennis H. Holtschneider, CM, added. “This forward-thinking acquisition strengthens both Hilbert and Valley College in service of their independent but complementary missions.”

Hilbert College is a Middle States Commission on Higher Education (MSCHE) accredited not-for-profit institution offering two-year, four-year, and graduate degrees in a variety of disciplines. Hilbert is home to 750 students studying in traditional undergraduate programs within a residential, NCAA III setting in Hamburg, New York and 150 additional students in online and graduate programs. Hilbert enjoyed a 20% enrollment increase in 2022, due in large measure to new online and athletic programs. Its largest enrollments are in business, criminal justice, forensic science, cybersecurity, communication, and psychology.

Valley College is an Accrediting Commission of Career Schools and Colleges (ACCSC) accredited, for-profit institution, offering diplomas and two-year and four-year degree programs in a variety of disciplines. Over half of Valley’s 1,000 students study using an online modality. Valley’s four educational centers (two in West Virginia, two in the Northern Ohio) serve primarily adult students who are often in transitional parts of their lives. Valley has been on a 10-year growth trajectory, raising enrollment from 100 to more than a 1,000 in that time. Its largest enrollments are in the health and allied health areas.

The acquisition is subject to state, federal, and accreditation approvals.

For Valley College students and alumni looking to get more information on the acquisition and learn more about Hilbert College Global, visit us on our Valley College page. 

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For accessibility help, contact Debra McLoughlin at dmcloughlin@hilbert.edu or call (716) 926-8826.
For media inquiries, contact hilbertcollege@edelman.com or call (716) 341-4466.

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