Sports Industry Management, BS
Here’s your chance to turn your passion for sports into an exciting and dynamic business career. Earn your Bachelor of Science in Sports Industry Management at Hilbert, and you’ll gain a practical foundation in business disciplines backed by hands-on internship experience. With a newly updated curriculum that’s jam-packed with the latest knowledge and best practices in sports marketing, management, economics, event management, ethics and law, our sports management degree prepares you to lead, organize, plan and succeed in a host of sports-related careers.
What Can You Do With a Bachelor’s Degree in Sports Industry Management?
Hilbert’s sports management bachelor’s degree can be your ticket to success in the exciting sports industry. Whether you are interested in sports marketing, intercollegiate athletics, professional sports, sports equipment manufacturing, event management, the health and fitness industry, or any of a dozen other areas, a degree in sports industry management can kick off your career.
And should you decide to pursue a graduate degree to take your sports industry management career even further, our sports management bachelor’s degree serves as excellent preparation.
Bachelor of Science in Sports Industry Management Benefits
If you have a passion for sports and an interest in business, then a career in sports industry management can be a winning choice for you. Graduates of our Bachelor of Science in Sports Industry Management program enjoy many benefits, including:
- Diverse job opportunities. From coaching athletes and coordinating game day events to planning and executing marketing plans for sports merchandise or teams, graduates of our program enjoy lots of opportunities to “get into the game.”
- Transferable business skills. Students in our sports management program gain valuable skills—in communications, finance, marketing, management, economics and much more—they can apply when working in any field.
- Opportunities to give back. Sports bring people together. With a career in sports industry management, you may find yourself with opportunities to bring entire communities together, whether it’s organizing charity events or coordinating community projects with high-profile sports figures.
Why Choose Hilbert for Your Bachelor’s Degree in Sports Industry Management?
At Hilbert, we embrace our students as family and do everything we can to propel them to success academically and socially. As a student in our sports industry management program, you will enjoy:
- A caring faculty who foster your personal and professional growth through challenging and transformative experiences
- Small class sizes that guarantee you face time with your professors Internship opportunities built to provide hands-on learning in the real world
- Academic skills workshops, one-on-one tutoring, learning strategies instruction and academic counseling to help you perform your best
- A dedicated Office of Career Development providing resources, knowledge and strategies to help you achieve your career potential
- More than 25 student organizations, clubs and honor societies, plus intramural and club sports
- Distinctive service-learning opportunities that instill Franciscan values and parallel discipline-specific coursework
Sports Industry Management Experiences
Buffalo Bills & Sabres Field Trip
On May 7th, students, along with Professors Jason Becker and Dan Roland, embarked on a field trip to Highmark Stadium and Key Bank Arena to gain sports industry experience with the Buffalo Bills and Sabres.
Students were able to gain sports industry experience while touring both facilities and interacting with industry professionals related to gameday operations, tour design, fan engagement, and facility operations. Additionally, students were able to interact with industry professionals at both organizations, including former Hilbert College SIM graduate, Joe Braniecki.
Three-Day Field Trip in Cleveland, Ohio
In April 2024, students traveled to Cleveland for a three-day sports industry experience, including a Cavaliers game, Pro Football Hall of Fame tour, and Guardians game, observing the importance of game-day operations, venue management, sport marketing, sport promotions, and social media.
Super Bowl 2024 Volunteer Experience in Las Vegas, Nevada
Eight Sports Industry Management students gained invaluable experience at the Super Bowl, working with the Host Committee in various roles. The Las Vegas trip provided career-shaping opportunities and real-world exposure, enhancing their understanding of the sports industry. Their crucial roles ranged from game day operations and marketing to community relations and venue management.
Sports Management Degree Careers
A sports management bachelor’s degree can open the door to a variety of career opportunities, including:
- Athletic coach
- Athletic director
- Athletic scout
- Contract analyst
- Corporate partnerships manager
- Facility operations manager
- Fitness manager
- Game day or event coordinator
- Guest relations manager
- Public relations manager
- Sports agent
- Sports analyst
- Sports manager
- Sports marketer
- Sports advertiser/promoter
Additional studies at the graduate level can open up even more pathways to senior positions—and higher salary potential.
What Is the Typical Salary for Sports Management Degree Graduates?
Here are some of the careers you may pursue with your sports management bachelor’s degree from Hilbert College, along with their median salaries:
Median annual salary: $96,910*
Median annual salary: $45,600**
Median annual salary: $57,400**
Median annual salary: $44,700**
Median annual salary: $78,410*
Median annual salary: $119,860*
*Salary info based on data compiled by the U.S. Bureau of Labor Statistics
**Salary info based on data compiled by Payscale
Sports Industry Management Job Outlook
The U.S. Bureau of Labor Statistics (BLS) projects overall employment in entertainment and sports occupations to grow 13% between 2021 and 2031, much faster than the average for all occupations. Some occupations, such as coaches and scouts, are projected to see exceptionally high growth (20%). On average, the BLS predicts about 106,200 job openings each year as a result of industry growth and replacement needs.
Bachelor of Science in Sports Industry Management Curriculum
Hilbert’s 120-credit sports industry management degree program is carefully designed to cultivate sports industry leaders through a challenging and relevant curriculum supported by real-world internship experiences. In addition to liberal arts and general education courses, our sports management degree includes courses in public speaking; microeconomics; financial accounting; managerial accounting; business statistics; ethics, leadership and management; marketing management; corporate finance; law; small business management and entrepreneurship; sports economics; and more.
Frequently Asked Questions
Graduates of Hilbert’s sports management degree program may pursue any of a variety of sports industry careers, each offering competitive salaries and growth potential. Roles available to sports management degree-holders include athletic coach, athletic scout, athletic director, sports agent, sports analyst and sports marketer.
The median annual salary for professionals holding a Bachelor of Science in Sports Industry Management degree from a U.S. higher education institution was about $56,000 as of November 2021, according to Payscale.
Most students complete our sports management degree program in four years or less. Full-time students with eligible transfer credits may be able to complete the program sooner.
As a graduate of our sports management bachelor’s degree program, you stand to gain valuable, transferable skills that will allow you to pursue diverse careers in the growing sports industry—and beyond. You will enjoy the personal and professional satisfaction that comes from working in a field you love. Should you choose a hands-on role in sports, you can enjoy the benefits of a healthy lifestyle. You can even enjoy opportunities to meet or work with some of your personal sports heroes. And perhaps best of all, you can enjoy opportunities to bring people together and give back to your community in ways that few other professionals can.
Contact Us
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Jason Becker
Assistant Professor
