A Buffalo News story profiles Hilbert College Class of 2012 graduate Jessie Roland- Bystrak, who is being featured in television commercials as part of a statewide advertising campaign for the Firemen’s Association of the State of New York in hopes of attracting new recruits. A WKBW-TV story also focuses on Roland-Brystrak’s involvement in the new commercial.The Hilbert leadership scholar and East Aurora volunteer firefighter received a bachelor’s degree in forensic science/crime scene investigation at the college’s commencement on May 12.