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HAMBURG, N.Y. – David J. Rhodes, who has more than 30 years of experience in enrollment management, financial aid, and admissions, has been appointed Vice President for Enrollment Management at Hilbert College announced President Cynthia Zane, Ed.D. His appointment is effective October 17, 2016.
In his new role, Rhodes will lead Hilbert’s admissions and student financial services to build and execute a strategic enrollment plan that will meet the college’s enrollment goals.
“I am confident that David’s extensive experience in developing and implementing enrollment strategies will be extremely valuable in our efforts toward achieving our enrollment goals,” Zane said. “We are pleased to have a leader of his caliber to serve in this vital role.”
Rhodes has served as Vice President or Interim Vice President at numerous schools over the past two decades, including most recently at Wilkes University in Wilkes-Barre, Pa. As Interim Vice President for Enrollment Services at Wilkes, he oversaw the implementation of a financial aid review program, a yield plan which increased freshmen deposits, and a structure for the 2017 recruitment plans.
He served six years as Vice President for Enrollment Management at Marietta College in Ohio where total undergraduate enrollment increased to the highest level in 35 years. Rhodes led the effort to implement a comprehensive admissions marketing program, conduct empirical enrollment and retention research and analysis, plan and execute financial aid directives, present enrollment models and scenarios, and analyze division and institutional budgets. His background also includes an eight-year stint as Vice President for Enrollment at Heidelberg University in Tiffin, Ohio. At Heidelberg, his team increased total enrollment and he oversaw the implementation of an institutional marketing plan.
Rhodes, a native of Erie, Pa, earned his bachelor’s degree in business administration/economics from Thiel College, in Greenville, Pa. and a Master of Business Administration from Heidelberg University.
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