Office of Marketing & Communications

The Marketing & Communications Department is responsible for the visual marketing and identity of the college.

Our marketing area creates engaging campaigns to support the Hilbert College Strategic Plan, enrollment initiatives, and sustain the Hilbert College brand and image. We promote awareness by utilizing a wide range of tactics and techniques as well as use available market research to help determine the best strategy to reach your target audience. Our mission is to promote, maintain, and enhance the image of the College.

Marketing & Communications is here to help you, but before making a request, you should have a general sense of your project’s scope – will you need writing, design and/or photography, what format will best suit your objectives (brochure, booklet, postcard, other), what your overall budget is and when you need delivery. The creative and production process can take anywhere from several weeks to many months. All design projects (collateral material) will require Vice President approval before planning and design can begin.

Creative Print & Design

The Marketing & Communications Department is responsible for the visual marketing and identity of the college. We also coordinate all print projects to facilitate estimates and production.

From banners and billboards, to print and electronic advertising, publications, posters, invitations and more, Marketing & Communications manages all these services --- campus wide. All design projects (collateral material) will require Vice President approval before planning and design can begin.

The college’s wordmark and graphic standards are available online, but we can provide help using the college’s wordmark on any publication, apparel or item for sale or distribution.

Order Business Cards

Multimedia

Photography and videography visually tell the Hilbert College story. Both are powerful marketing tools that build brand and reputation awareness to the college’s important constituents. Our video and photography are purposeful and, generally, story driven. Coverage of campus events cannot always be accommodated.

Employee Headshots

Offered twice a month, Hilbert employees can get their headshots taken on select Tuesdays and Wednesdays from 10 am - 2 pm. Sign-up to get a session booked.

Communications Services

As content clarifies and promotes the college’s brand position and supports our strategic goals, Marketing & Communications provides professional writing and editing services for publications produced by all college departments and offices as needed. The writing style guide is available online.

Print publications include: Hilbert College Magazine (alumni magazine), admissions pieces, newsletters, etc. Publications are available online.

We also assist in the development of publications for special events required by the college and various departments. Marketing & Communications facilitates crisis communications, via social media and on the Web site.

News Services

Marketing & Communications coordinates media relations for the college and is the main liaison for news bureaus and reporters seeking information or experts for stories they are working on. The office sends out press releases to constituent and news outlets to inform, pitch stories and publicize news, programs, and events. The office also serves as chief media contact for day-to-day news on campus and acts as the voice of the college in the event of an emergency.

Submit a News Story

Web Services

Web services provides creation and development of Web content, Web design and Sitefinity content management use and training. Web Services manages the college's website, assists with web communication strategy, and offers technical and graphic design solutions.

Social Media

We also maintain the official social media sites of the college: Facebook, Twitter, Vimeo, YouTube, Instagram, Snapchat, LinkedIn, and more.

Licensing

The Marketing & Communications Department handles Hilbert College licensing. Any and all licensing agreements are executed by the Marketing & Communications Department, including those that apply to legally protected logos and wordmarks for Hilbert College departments, including, but not limited to, athletics, institutional advancement, and adult & grad.

Helpful Links

View our helpful documentation and request marketing and design assistance with your project, campaign, promotional content, and more!

Submit Marketing Ticket Employee Room Reservations Student Room Reservations

Brand Identity

Brand Kit View our Guides Visual Identity

Internal Employee Functions

Order Business Cards Schedule a Portrait

Contact Us

Hilbert College
Office of Marketing & Communications
Bogel Hall
5200 South Park Ave.
Hamburg, NY 14075

Carrie Brittin
Senior Director of Marketing & Digital Services
Bogel Hall, 120B
cbrittin@hilbert.edu

Shelby Russell
Director of Creative Services
Bogel Hall, 120C
sbraidich@hilbert.edu

Paulette Harris
Conference & Events Coordinator
Bogel Hall, 120A
ptharris@hilbert.edu

News Feed

Franciscan Services Completes Acquisition of Valley College

May 30, 2023

(HAMBURG, New York) The Board of Trustees of Hilbert College, a Catholic Franciscan college based in Hamburg, New York, today announced the acquisition of Valley College, a career-focused college with campuses in West Virginia and Ohio, by its affiliate, Franciscan Services. Together, the colleges will serve more than 2,000 students across New York, West Virginia, and Ohio in traditional and online programs. All required regulatory approvals have been secured and the consortium will begin operations on June 1.

“At a time when small private institutions are struggling to stay afloat, we are fortunate to have found a partner in Valley that will allow for our shared academic communities to grow and remain strong.” said Laurie Boreanaz Carra ‘81, Chair of the Board of Trustees of Hilbert College. “This is an exciting moment for Hilbert, Valley and our community of students and educators across New York, Ohio, and West Virginia. We look forward to shared success and continued growth through Franciscan Services in the months and years ahead.”

In January 2023 Hilbert announced the signing of a definitive agreement for the acquisition of Valley College, a move to support Hilbert’s strategy of extending its Franciscan mission, growing enrollment, and providing greater social mobility for students of all ages. Since then, the Franciscan Services not-for-profit affiliate was established to advance the acquisition, with the support of attorneys Frank Patyi and Dennis Cariello of the law firms Bond, Schoeneck & King PLLC and Hogan Marren Babbo & Rose, Ltd, respectively, financial and logistical advice from Dan Froehlich of D.A. Davidson as placement agent, and financing from Northwest Bank.

Under the auspices of Franciscan Services, the two colleges will operate independently as separate colleges, contributing to each other’s vitality within their accreditors’ policies. Immediate plans between the two colleges include the establishment of transfer articulations in their respective online degree programs, the sharing of best practices, and expanded tuition waiver benefits for employees at both colleges. In addition, Franciscan Services will begin to review consortium-like efficiencies that the colleges could achieve through shared services agreements.

“We look forward to welcoming Valley College students and alumni to Hilbert College with open arms,” Hilbert College President Michael Brophy said. “At Hilbert, we have a passion for expanding access to higher education, and this next step will increase our geographical reach and the types of programs and pathways that we offer.”

Acquisition Creates New Degree Pathways in Business, Technology and Health-Related Programs

The acquisition creates immediate synergies in the form of new online degree pathways—from certificate programs and Associate’s degrees at Valley College through Bachelor’s and Master’s degrees at Hilbert College. These advanced degree tracks will be available to Valley College students and graduates of Valley College both in-person at Hilbert’s Hamburg, New York campus and online through Hilbert College Global.

In particular, students have access to new certificate-to-advanced degree pathways in business, technology, and health-related programs. More information is available at https://discover.hilbert.edu/valley/.

Growth for Long-Term Sustainability: Hilbert’s Innovative Approach

With the addition of athletic, online, and international programs, Hilbert College has defied the odds and much-discussed regional trends by increasing its enrollment by 20% over the last year.

At the same time, Hilbert’s Board pursued a strategy to radically transform its capacities and financial outlook while many peer institutions are struggling to survive. The Board identified Valley College as an attractive partner given its success in West Virginia and Ohio. Furthermore, Valley’s strength in health-related programs brings a new dimension to Hilbert’s long-term academic planning.

The Franciscan Way Forward

The coupling of Hilbert College and Valley College within this new consortium resonates with Hilbert’s Franciscan mission.

“Eight hundred years ago both St. Francis and St. Clare left their Italian city on a hill, Assisi, to go down into the nearby valley and work with those who needed them most,” noted Fr. Dennis Holtschneider, President of the Association of Catholic Colleges and Universities. “The name of Hilbert’s new consortial partner is an apt one, given Valley’s admirable track record in providing access in urban settings like Cleveland, Ohio, and more rural settings in West Virginia.”

“Fate and a whole lot of effort brought our two colleges together, and we are both stronger on Day 1 through this affiliation,” said President Brophy. “The potential for growing together and becoming more effective through shared services is the aim of many faith-based colleges across the country. We hope this innovation will inspire others as they develop more sustainable futures through vision and partnership.”

Hilbert College is a Middle States Commission on Higher Education (MSCHE) accredited not-for-profit institution offering two-year, four-year, and graduate degrees in a variety of disciplines. Hilbert is home to 750 students studying in traditional undergraduate programs within a residential, NCAA III setting in Hamburg, New York and 150 additional students in online and graduate programs. Hilbert enjoyed a 20% enrollment increase in 2022, due in large measure to new online and athletic programs. Its largest enrollments are in business, criminal justice, forensic science, cybersecurity, communication, and psychology.

Valley College is an Accrediting Commission of Career Schools and Colleges (ACCSC) accredited, for-profit institution, offering diplomas and two-year and four-year degree programs in a variety of disciplines. Over half of Valley’s 1,000 students study using an online modality. Valley’s four educational centers (two in West Virginia, two in the Northern Ohio) serve primarily adult students who are often in transitional parts of their lives. Valley has been on a 10-year growth trajectory, raising enrollment from 100 to more than 1,000 in that time. Its largest enrollments are in the health and allied health areas.

For Valley College students and alumni looking to get more information on the acquisition and learn more about Hilbert College Global, visit us on our Valley College page.

Students:
info@hilbert.edu

Media:
HilbertCollege@edelman.com