Digital Marketing Minor

Offered On-Campus & Online

Our Digital Marketing minor, created in partnership with Rize, offers a diverse online curriculum focusing on SEO, performance analytics, social media strategy, and effective email marketing. It also covers growth hacking, influencer marketing, data mining, and lead generation to equip students with practical skills for today's dynamic marketing careers.

Pursuing a Minor

To pursue a minor, you must have:

✓ Reached Sophomore status (30+ credits)
✓ Completed the Minor Application form
✓ Received approval from minor chair
✓ Received approval from major chair

Students must achieve a C or higher in all courses pertaining to the minor.

Possible Digital Marketing Career Paths

Interactive Technology

Mobile Marketing

Video Marketing

Content Management

Social Media Marketing

Email Marketing

Search Engine Marketing

Analytics

Curriculum

Course	Name	Prerequisite	Credits
COM 261 or BUS 345	Concepts of Integrated Marketing or Marketing Management		3
DMC I	Social Media Marketing	Marketing (Recommended)	3
DMC II	Email Marketing	Freshman Composition Requirement	3
DMC III	SEO and SEM	Marketing	3
DMC IV	Digital Marketing Analytics	Marketing, College Math Requirement, DMC I or DMC II or DMC III	3
DMC V	Viral and Organic Growth		3

Digital Marketing Growth Statistics

$150

Billon in 2022 Mobile Ad Spending

68%

Of Advertising Will Be Spent on Digital by 2027

200%

ROI on Pay-Per-Click Returns

$36