Hilbert 2025 Strategic Plan

Growing Enrollment

We will diversify and develop our enrollment to strengthen the college’s financial position. In addition to increasing applications for traditional enrollment, we will improve the experience of our prospective students, including application and recruitment processes, communication, services, and visits. We will seek new populations of students, expanding Hilbert’s impact to include online and international student programs, increased graduate programs, and a more robust athletics strategy.

Strategy #1: Generate sufficient applications from prospective students to meet or exceed overall traditional student enrollment growth projections.

1.1 Increase first-year student enrollment.
1.2 Increase new, transfer student enrollment.
1.3 Increase international student enrollment.
1.4 Increase graduate student enrollment.
1.5 Increase brand awareness in primary, secondary, and tertiary markets with key audiences.
1.6 Improve efficiency in brand/enrollment advertising.
1.7 Increase and improve engagement, involvement, and affinity through storytelling.
1.8 Increase the number of unduplicated student-athletes.

Strategy #2: Work with partners to improve processes, communications, and service to all prospective student populations.

2.1 Create campaigns to improve communication and information flow to increase conversion rates from prospect through deposit/enrolled.
2.2 Deploy new financial aid matrix that leverages institutional aid to better position Hilbert to meet enrollment targets and increase net tuition revenue as well.
2.3 Begin review of selecting and implementing a new constituent relationship management system (CRM).
2.4 Conduct external brand audit.

Strategy #3: Develop new pipelines of students to expand Hilbert’s footprint in the region and beyond.

3.1 Collaborate with graduate faculty and share admissions data to determine new programs or program modifications that will increase revenue.
3.2 Engage with firm to market, recruit and enroll international students.

Strategy #4: Improve the campus visit experience.

4.1 Redesign the campus tour program to take advantage of the upgrades to campus signage and branding initiatives.
4.2 Conduct additional training of Hilbert Ambassadors and tour guides to ensure key messaging and strong features of the Hilbert Experience.
4.3 Continue to engage faculty and staff in all admissions events and with all visitors.
4.4 Work to involve our alumni admissions volunteers in college fairs and campus events.
4.5 Improve “curb appeal” of various areas on campus.

Strategy #5: Leverage athletics to better engage, recruit, and retain students.

5.1 Reintroduce Men’s Volleyball; Transition/hire a full-time Head Women’s & Men’s Volleyball Coach.
5.2 Review and apply for NCAA grants that provide funding to support females and/or ethnic minorities wishing to pursue careers in college athletics, i.e., NCAA Ethnic Minority and Women’s Enhancement Internship Grant; NCAA Ethnic Minority and Women’s Strategic Alliance Matching Grant; NCAA Division III Assistant Coaching Enhancement Grant
5.3 Partner with Admissions and Advancement and Alumni/ae Offices to connect with alumni/ae for enhanced student-athlete recruitment and leadership development opportunities. Offer enhanced athletics alumni/ae events.
5.4 Transition/hire a full-time Head Men’s & Women’s Cross Country + Outdoor Track & Field Coach.
5.5 Transition/hire a full-time Head Women’s Soccer Coach and Coordinator of Recreation, Club Sports, and Intramurals through a partnership with Student Life and Student Activities.
5.6 Develop and maintain facilities that will improve the campus athletic experience for students including baseball, softball, all-purpose fields, and an outdoor track.
5.7 Athletic Turf + Track Complex to support Soccer, Lacrosse, Outdoor Track & Field, (Field Hockey).
5.7.1 Hawks Fitness Center.
5.7.2 Hawks Student-Athlete Lounge.
5.7.3 Hafner Recreation Center Gymnasium Scoreboards; Videoboard; Flooring.
5.7.4 Enhancements in Hafner Recreation Center to include: locker room(s); carpeting; baseboard; trophy case(s); storage areas.

Strategy #6: Be identified as a higher education hub for the Southtowns that delivers solutions that advance workforce development, intellectual discourse, and cultural expression.

6.1 Improve and centralize on-campus event planning and execution.
6.2 Increase revenue from hosting on-campus conferences and events.
6.3 Improve community engagement, with both business and civic entities.
6.4 Enhance and improve conferences related to the Institute for Law and Justice.
6.5 Partner with outside organizations to build conference and event center in the community.

Strategy #7: Restructure and expand educational experiences that lead to engaged learning, alternate pathways to degree completion, and community engagement.

7.1 Develop 2+2, 3+2, etc. programs to establish the College as a regional hub for higher education.
7.2 Hilbert College will develop and deliver high quality online programs that will include online student supports.
7.3 Strengthen community engagement to reduce barriers, strengthen current and build new partnerships that meet the needs of Hilbert College and the surrounding community.

Strengthen Academic Performance and the Student Experience

We will strengthen Hilbert’s academic performance and the student experience, resulting in greater student success and retention. A student’s education is dependent on an inclusive living and learning environment, which we will support by increasing the diversity of our staff, faculty, and students, and enhancing our resources for our students. Expanding academic opportunities and educational experiences will help us to be identified as a higher education hub for the Southtowns. 

Strategy #1: Establish and enhance a highly engaged academic and campus experience that supports students’ pathways to success.

1.1 Develop and implement a comprehensive student retention plan to reach a 75% retention rate and 55% graduation rate.
1.2 Create a support structure to recruit and retain a diverse student body.
1.3 Enhance the student centered advising and registration process.

Strategy #2: Develop a vibrant campus environment that strengthens student engagement and foster student development.

2.1 Build a dynamic and engaging residence program that will serve 35% of the undergraduate student population.
2.2 Provide students with the skills and resources to become successful leaders on campus and in the community.
2.3 Enhance support of student health, safety, and wellness allowing them to grow personally and develop professionally.

Strategy #3: Increase and expand new academic program opportunities to support enrollment growth.

3.1 Increase the number of high enrollment programs.
3.2 Provide internship and engaged learning opportunities for students to gain workplace experience.
3.3 Implement a program review process to identify new programs, improve existing programs and identify programs that no longer serve the needs of students and the community.

Strategy #4: Ensure a robust culture of scholarly research and instruction to support a strong liberal arts experience.

4.1 Evaluate and update the Hilbert Blueprint throughout campus so that it reflects the student experience.
4.2 Develop a strong first year-program for undergraduate students.
4.3 Build a strong undergraduate research program to increase student engagement.

Strategy #5: Develop a campus culture that values an innovative liberal arts education, scholarly engagement, and enhanced collaboration.

5.1 Develop data dashboards and a data governance system to streamline generation and acquisition of information.
5.2 Strengthen professional development opportunities for faculty and staff.
5.3 Hilbert College faculty, staff, and administration will participate in a strong shared governance program to support the growth of the College and student achievement.
5.4 Create a retention and recruitment plan to develop a more diverse faculty and staff.

Strengthening Financial Position

We will focus on philanthropic growth and efficiency, as well as investment in our campus assets, to strengthen, grow, and sustain the college. We will build and grow a strong Annual Fund program and seek appropriate private, corporate, and public foundation and government funding. We will develop and improve our technology infrastructure to meet the needs of today’s students. 

Philanthropic Growth

Strategy #1: Build and grow a strong Annual Fund program

1.1 College will increase unrestricted donor contributions annually by 20% to support student needs.
1.2 Increase donor outreach and charitable revenue with targeted solicitation approaches.
1.3 Increase the number of alumni, donor and prospect contacts by 100% to enhance in person, electronic and social media marketing.

Strategy #2: Improve and expand existing facilities to enhance the learning environment

2.1 Five-year facilities/capital projects plan.
2.2 Swan Auditorium projection, audio and lighting technology replaced/upgraded.
2.3 Athletic Field design and proposal for turf field secured.

Strategy #3: Present compelling case for mission fulfillment to private, corporate and public foundation and government funding

3.1 Establish list of private and corporate foundations (local, statewide and national) with criteria that aligns with key initiatives.
3.2 Strengthen and grow relationships with local, state and federal representatives to grow funding opportunities both through grants and legislative directives.

Efficiency

Strategy #1: Provide secure and equitable student access to learning resources and support services across the campus

1.1 Acquire and/or develop mechanisms to inform advisors and student alerts to improve student success and improve retention and persistence.
1.2 Develop unified interface to seamlessly develop reports and automated features directly to students to improve communication, academic success and student life.
1.3 Develop collaborative learning space throughout campus for student engagement.

Strategy #2: Develop and improve secure software and hardware systems to increase institutional efficiencies and provide long-term support for campus needs

2.1 Develop a technology infrastructure plan to assure replacement cycle of hardware systems.
2.2 Upgrade current donor database to enhance staff efficiencies and enhanced prospect and donor communication.
2.3 Upgrade and maintain the network infrastructure to support comprehensive wireless, voice, video and data communications with high availability and recoverability.
2.4 Improve website maintenance and digital communication processes and procedures.

Investment

Strategy #1: Develop and sustain a Trustee body and senior staff that can confidently identify areas for future investment and strategy

1.1 Facilitate meetings and programs to identify areas of potential growth, innovation, professional development and best practices.

Strategy #2: Strengthen the visibility and position of the college in the Buffalo Niagara region, with a focus on building awareness and accessibility to the Southtowns

2.1 Identify current faculty and staff memberships and professional connections, as well as institutional memberships.
2.2 Recruit and launch the Hilbert 2025 Advisory Council comprised of business and community leaders and connectors.
2.3 Seek to partner with public and private K-12 schools to establish partnerships that will increase campus visibility and expose more students to Hilbert programs.
2.4 Identify educational, business, municipal and not-for-profit partners that strengthen the College’s market position.

Strategy #3: Identify strategies to improve the utilization of all the college’s facilities

3.1 Contract with consultants/recruiters that will assist in recruiting groups and individuals to host programming on campus.
3.2 Encourage academic and athletic departments to develop camps based on areas of demand.
3.3 Establish a Summer Scholars program, including working with faculty and staff to create joint research projects.
3.4 K-8 Catholic School/STREAM partnership to develop a new summer program of CSI Camps and other educational programs.